Wayne Gretzky said, “You miss 100% of shots you don’t take.” This is a principle by which I try to live. In February, NICA put out a 48 hour challenge on their Instagram page: to design rad socks. They had partnered with Defeet International to put on the contest and recruited the people at Seven Designs to judge. I squeaked in my design just under the deadline but I managed to create some socks that I though were both cool and represented NICA’s goals as an organization. After searching through Instagram under #NICAsockgame, however, I realized I had some tough competition. Lots of registered NICA riders from all over the country had entered some super cool designs. They announced the winners the next day and unfortunately I didn’t win, but I had a great time working on my socks….and taking a shot.
I went for multiple bands around the socks with bike related elements similar to southwestern patterns. I also incorporated the three core principals NICA tries to promote among their athletes as well as their slogan.